Tips to increase sales with Pinterest |
Posted: October 6, 2017 |
You might be quite familiar with Pinterest. If you are into e-commerce and have hired an internet marketing company, then it will be sure that you are promoting your products through Pinterest. A good online marketing company won’t leave any social networking sites that can help in online marketing service. Pinterest is one such social networking site. If used effectively, Pinterest can bring success more than Facebook and other social media sites. If your online marketing company uses Pinterest effectively, you can create stronger audience base and promote sales. Studies say that about 70% of the users of Pinterest use it for getting purchase suggestions. Pinterest currently has 70 million users. This makes it clear that Pinterest is highly popular these days. So it has become a necessity to promote products and brands through Pinterest. Some tips can help you find how to use Pinterest effectively to improve your sales. 1. Make your Pinterest Strategy Working on Pinterest without proper strategies may prove a failure. So at first, you need to have some valuable goals for setting your Pinterest strategy. Make strategies that will bring you consistent sales, not temporary ones. Your strategies can be improving your Pinterest profile so as to impress the visitors, categorizing Pinboards, creating valuable content etc. 2. Pin down your Products You have to include benchmarks in your strategy for the number of pins you are about to use for sharing on your pinboard per week. Pin your product’s images on your pinboard of re-pinning. It is also good to re-pin, comment, and like pins of other users. But keep in mind that you should pin more of your stuff than others because pinning too many others stuff won’t bring traffic to your site. Also, make sure to pin high-resolution images of your products. Maintain consistency while sharing and pinning your stuff so that people will identify your products easily. 3. Show images of how your product is used One of the effective ways of promoting your products through Pinterest is by displaying the images of how the product is used by other users. You can use pictures as well as graphics for this. For example, if you are selling some kind of eatables, show images of people eating your product. Most of the e-commerce sites like Amazon, Flipkart, eBay etc., use this technique to grab more attraction of the visitors. 4. Optimize your product pages To enhance sales, you need to drive more traffic to your website. Or else, people won’t notice your firm and its products. A good way for this is optimizing your product pages by integrating Pinterest sharing buttons. This will help your products to get shared and repinned by more people on their pinboards. Thus your audience base will increase. You can also display share counts on your button because a higher number of share counts increases credibility for the customers. 5. Use rich pins Try to use rich pins instead of pins because rich pins give more advantage to E-commerce stores. It helps to include include product availability, info, and real-time pricing on where to purchase products. When a user is searching for a product and hits the search button, the rich pins will show every detail of the tagged stuff and also links that displays where to get the product from. Links also takes the customer to the concerned site and thus increases web traffic. 6. Get effective visuals Try to use high-quality visuals and contents that are optimized according to the requirements of Pinterest. If not, your stuff will not be repinned and liked. So you have to put maximum effort to make your stuff look interesting and valuable for the users. People share only the things that they feel it is worth it. So try to impress them by including effective visuals. 7. Offer discounts You can also offer discounts for your products through Pinterest. This will drive traffic and sales to your site. Pinterest also has the ability to send emails to the people as soon as you will implement the discount on your products. Customizing and designing discount offers and coupons will get you many clicks and repins. Pinterest will be effective only if you use it effectively. Just displaying images of your product on Pinterest will not bring you traffic or sales. You have to do it in the perfect way. A good online marketing company can help you with this. If you are in search of one, Itmarkerz technologies will be a good choice because the company has good experience in providing online marketing service and software development services company in India and the US.
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